Convenience in Every Pack
Why Choose YoBe
"Craving Something Sweet or Something
Smart? With YoBe, You Don't Have To Choose
We've Got You Covered."
Snacks usually force you to choose: a quick sugar rush that leaves you crashing, or something healthy that doesn't really satisfy.
YoBe changes the game. We're indulgent enough to feel like treat, but crafted with clean, functional ingredients to fuel your body.
No more trade-offs - just crave-worthy nourishment you can squeeze anytime."
Make Protein Granola / Fruit Bowls
Protein Topper for Pancakes/Waffels
Protein Smoothie for Smoothies
Ice Cream Alternative: Freeze or Not We’ve Got You Covered
"Squeeze it on a cone straight from the pouch, or freeze YoBe for 30 minutes to turn it into a creamy ice cream substitute - indulgent
in flavor, packed with protein. Toss a frozen pouch in your lunch box or gym bag, and it'll thaw into the perfect protein hit right when
you need it. Freeze or not freeze, we've got you covered.
Protein You Squeeze. Moments You Keep.
From date nights to family adventures, from playful afternoons to solo escapes - YoBe goes wherever joy goes. Squeeze, laugh, move, and share… because protein should fuel life, not complicate it.
Welcome To YoBe LifeStyle...
YoBe is all about Adventure, Health, Inspiration, Celebrating Failures, Ingredients, Passions, Fitness, & just being Awesome. We know with the right attitude and great, convenient food you can tackle all of lifes adventures &make your dreams come true. So, join our community by either buying YoBes or Following Us on our socials.
Learn MoreWe Say Welcome to the
YoBeFamily!
Our Journey
Our Story,
Your YoBe
YoBe has its roots in transformation and we hope we can be a catalyst for your transformation as well. We believe with healthy food, good ingredients, and BIG DREAMS you can achieve Anything and Be Awesome! So grab a YoBe and change the world!
WATCH OUR STORYProtein Conveniently Anytime
People have busy lives and skip meals. YoBe is ready in 5 seconds, no prep, and keeps you full and ready to take on the day!
Doubles as Desert
Have a sweet tooth & want to stay healthy? Freeze for 30min & it doubles as Healthy Ice Cream:
Digestive-Friendly
5g prebiotic fiber •
No whey, gums, stevia, or sugar alcohols •
No Bloating •
Built With Community & For - Customers
We've designed YoBe with our customers •
That feedback loop - from farmers markets •
Grab & Go Anywhere
Take on all adventures, even if on an airline!
Actually Satisfying
Most vegan snacks leave you hungry. Not YoBe. Built for satiety combining complete protein, fiber, & healthy fats for real fullness.
No-Junk
• Non-GMO Verified
• Dairy Free
• Gluten Free
• Seed Oil Free
Mess-Free
• No Spills, No Crumbs
• Multi-use
Convenience in Every Pack
Why Choose YoBe
Our Story
In 2012, YoBe's Founder, Hawkins got sober & wanted to live a more healthy lifestyle. He became obsessed with Coffee but didn't think it was nutritious enough: so he created a caffeinated yogurt! Being dairy intolerant and a Gym Rat, he decided to make it Coconut based with 20G of Almond Protein.
However, due to fear of rejection he never launched. It wasn't until 2021 during his MBA at UCLA, that he launched YoBe in Farmers
Markets in LA.
Instantaneously, it was a hit and we expanded to 6 markets a week. Customers kept saying it tasted like Ice Cream,
so we pivoted to most of our products being Caffeine-free, so its
perfect for Dessert or Kids of Any Age!
Our mission is to fuel people through healthy food & clean ingredients to go after their Dreams & Be Awesome!
#YoBeAwesome
20G
Protein
6G
Fiber
5G
Total Sugar
100%
plant-based
Hawkins Golden
Company Purpose
YoBe exists to help people power their most authentic and AWESOME lives through real, functional, convenient food they actually love.
