Convenience in Every Pack
Why Choose YoBe
Our Story
In 2011, YoBe's Founder, Hawkins got sober & wanted to live a more healthy lifestyle. He became obsessed with Coffee but didn't think it was nutritious enough: so he created a caffeinated yogurt! Being dairy intolerant and a Gym Rat, he decided to make it Coconut based with 12G of Almond Protein.
However, due to fear of rejection he never launched. It wasn't until 2021 during his MBA at UCLA, that he launched YoBe in Farmers
Markets in LA. Instantaneously, it was a hit and we expanded to 6 markets a week. Customers kept saying it tasted like Ice Cream,
so we pivoted to most of our products being Caffeine-free, so its
perfect for Dessert or Kids of Any Age!
Our mission is to fuel people through healthy food & clean ingredients to go after their Dreams & Be Awesome! #YoBeAwesome
Hawkins Golden
Welcome To YoBe LifeStyle...
YoBe is all about Adventure, Health, Inspiration, Celebrating Failures, Ingredients, Passions, Fitness, & just being Awesome. We know with the right attitude and great, convenient food you can tackle all of lifes adventures &make your dreams come true. So, join our community by either buying YoBes or Following Us on our socials.
Learn MoreWho Chooses YoBe?
Everyone, YOU!
Our Journey
Our Story, Your YoBe
YoBe has its roots in transformation and we hope we can be a catalyst for your transformation as well. We believe with healthy food, good ingredients, and BIG DREAMS you can achieve Anything and Be Awesome! So grab a YoBe and change the world!
WATCH OUR STORY
1%
Profits Goes to
Surfrider Foundation
to keep our beaches clean!
